Branding
If you really want to stand head and shoulders above the competition, it is all about Brand! Branding is the thing which makes you think of one company predominantly regarding one product. If you think of mobile phones you think of… if you think of vacuum cleaners you think of… if you think of cooking you think of…
Branding is the thing which makes your product so easily memorable that people involuntarily bring to mind when thinking of a service that you offer. It encorporates the company name, the logo, the strapline, the brand colours, brand imagery, etc. Branding is costly and takes time, but it is the most powerful form of marketing and its impact will be felt for years after the initial investment.